Join the universal payment standard
Enable your customers with 7 innovative payment initiation methods while exponentially growing your network value
payware is the neutral universal interoperability standard that empowers payment institutions with production-ready infrastructure, delivering exceptional user experiences at every interaction point.
The Customer Experience That Drives Adoption
Your customers will generate 3-5x more transactions with payware
Advertising-Driven Commerce: The Transaction Volume Multiplier
Every radio ad, TV commercial, and social post becomes a transaction opportunity for your customers
Your customers don't just pay at registers anymore. With payware, they become active buyers from radio ads, TV commercials, social media posts, and print advertisements. This dramatically increases transaction volume per customer and positions your institution as enabling the future of commerce.
Why This Matters for Your Institution
- Each customer generates 3-5x more transactions through new channels
- Daily interaction through advertising-triggered purchases
- Unique to payware network participants
- More transactions = more fee revenue without customer acquisition costs
Revenue Impact for Payment Institutions
- 3-5x increase per customer
- 10-20x more frequent (daily vs weekly)
- +25-35 points Net Promoter Score
- 30-40% lower churn
Buyer Experience Across Advertising Channels
Radio/Podcast Soundbite Purchases
Opens app → taps Listen for offers → sees product → confirms → feels instant, takes 10 seconds
40-60% of interested listeners buy instantly
Commute time becomes transaction opportunity
TV/Streaming Soundbite Purchases
Opens app → taps Listen for offers → sees product → confirms → continues watching
Feels instant, takes 10 seconds without disrupting entertainment
Evening TV time generates transaction volume
Print Media QR Purchases
Scan QR → product in banking app → review → confirm → purchase before turning page
Feels instant - 15-second purchase captures impulse moment
Print advertising becomes transactional
Social Media Link Purchases
Tap payment link → banking app opens → biometric confirm → return to scrolling
Feels instant - 5-second native purchase
Social browsing generates transactions
Email Marketing Link Purchases
Tap Buy Now → banking app confirms → biometric approval → done
Feels instant - email to purchase in 8 seconds
Marketing emails become sales channels
Out-of-Home QR Purchases
Scan billboard QR → review during commute → purchase while waiting
Feels instant - dead time becomes shopping time
Daily commute = daily transaction opportunities
Transaction Volume Growth Per Customer
Traditional Banking Customer
15-25 transactions
Grocery, dining, retail, bills, online shopping
All require customer to actively go shopping
payware-Enabled Customer
50-100 transactions
- • 15-25 traditional transactions
- • 5-10 radio/podcast purchases (NEW)
- • 8-12 TV/streaming purchases (NEW)
- • 10-15 social media purchases (NEW)
- • 5-8 email campaign purchases (NEW)
- • 2-5 print/OOH purchases (NEW)
- • 5-10 text/messaging purchases (NEW)
Shopping comes to customer through advertising
How can payment institutions optimize collaboration and create new revenue streams?
Every institution that joins payware doesn't just connect - they multiply value for the entire ecosystem. With our neutral universal standard, your innovation becomes everyone's capability, and their success amplifies yours.
Core Benefits
Universal Interoperability
Connect Once, Reach Everyone
Single integration to the neutral standard connects you with every participant globally. No bilateral agreements, no fragmentation - just seamless interoperability.
Global reach through one connection
Innovation at Scale
7 Payment Initiation Methods, Infinite Possibilities
Offer QR, NFC, BLE, soundbite (audio-broadcast triggers), text/link (instant banner payments, conversational commerce, delegated payments), and barcode payments. Each method optimized for exceptional UX at the point of interaction, creating new revenue streams through innovative channels.
Complete payment innovation suite
Exponential Value Creation
Your Growth Multiplies Network Value
Every merchant you bring enhances value for all institutions. Every innovation you deploy benefits the entire network. True network effects in action.
n(n-1)/2 connection possibilities
Domestic Excellence
Optimize Where It Matters Most
Most payment value flows domestically. payware delivers maximum value where you need it most, while maintaining global capabilities.
Domestic-first, globally capable
Technical Excellence
Join the Network
Integration paths for payment institutions joining the universal standard. Your adoption approach depends on your strategic goals and technical capabilities.
Standard Integration
Connect to the universal standard and enable all 7 payment initiation methods for your customers.
- Full network access
- All 7 payment initiation methods
- Technical documentation & support
Strategic Partnership
Co-develop new payment initiation methods and lead market transformation in your region.
- Everything in Standard
- Co-development opportunities
- Regional leadership opportunities
- Joint innovation initiatives
Questions about integration? Contact us to discuss your path forward.
Frequently Asked Questions
How does advertising-driven commerce increase transaction volume for my institution?
Your customers currently make 15-25 transactions per month, all requiring them to actively go shopping. With payware, shopping comes to them through advertising. They'll make an additional 25-50 transactions monthly from radio ads, TV commercials, social media posts, and email campaigns. Same customers, 3-5x more transactions, all generating fee revenue for your institution.
Will my customers be annoyed by payment notifications from advertisements?
No. Customers control their experience completely. Customers open your banking app and tap 'Listen for offers' when they want to discover products from ads. The app then listens for registered soundbites and shows matching products - customers simply confirm to purchase or dismiss. QR/link payments require active customer scanning/clicking. It's pull, not push - customers decide what they want to see. Early data shows 85% customer satisfaction with advertising-triggered payments because they capture intent at the perfect moment: customers actively choose to listen and confirm. Feels instant, takes 10 seconds.
What competitive advantages does the universal standard provide?
Universal interoperability means your customers can transact with any merchant on any institution in the network without bilateral agreements or technical coordination. This network effect creates exponential value: each new participant increases opportunities for all. You focus on customer service and innovation, not integration complexity.
How does payware help payment institutions compete with card networks?
payware enables instant account-to-account (A2A) payments at 0.5% fees versus card networks' 2-3% rates, giving your institution a massive competitive advantage. You offer merchants lower costs, instant settlement, and innovative payment methods (QR, NFC, BLE, soundbite, etc.) that card networks can't match. This attracts merchant partners and increases transaction volume.
How does payware create new revenue streams for our institution?
Beyond transaction fees, payware enables revenue through value-added services: merchant analytics, payment method licensing, white-label solutions for corporate clients, and API access for independent software vendors (ISVs). The universal standard means you can monetize your infrastructure across the entire payment ecosystem, not just your direct customers.
What is the business model for payment institutions in the payware network?
Institutions earn a percentage of the transaction fees on payments flowing through their infrastructure. With instant A2A payments, you eliminate card network interchange fees, reduce fraud costs, and accelerate settlement cycles. The network effects mean as more merchants and institutions join, transaction volume increases exponentially for all participants.
Can we offer payware alongside our existing payment services?
Yes, payware complements existing services. Most institutions start by offering payware as an additional payment option for merchants seeking lower fees and faster settlement. Over time, as merchants see the benefits, they naturally shift more volume to payware. You control the rollout pace and customer communication.
How does payware pricing compare to traditional card networks?
payware charges as low as 0.5% transaction fee compared to card networks' 2-3% interchange plus assessment fees. This means significant savings for merchants, which helps payment institutions attract and retain merchant partners. The transparent, simple pricing model eliminates complex fee structures and makes cost forecasting straightforward for all network participants.
What technical infrastructure is required to join the payware network?
Payment institutions need API connectivity to their core banking systems and the ability to process real-time payment instructions. payware provides comprehensive technical specifications, certification programs, sandbox environments, and integration support. Most institutions complete technical integration within 2-4 months.
How does payware handle regulatory compliance and security?
payware is built on open standards and is compliant with GDPR, and regional payment regulations. The protocol includes bank-grade security, end-to-end encryption, multi-factor authentication, and comprehensive audit trails. Institutions maintain full control over their customer relationships and regulatory obligations.
How do I access the sandbox environment for testing?
After registering as a payment institution partner, you'll receive immediate access to our comprehensive sandbox environment. The sandbox includes full API documentation, test accounts, mock payment flows for all 7 initiation methods, and integration support. Our developer portal at kb.payware.eu provides detailed guides and code examples.
What are the certification requirements to go live?
Institutions must complete technical integration testing, security audits, and compliance verification through our certification program. This includes API integration validation, payment flow testing across the selected payment initiation methods, security penetration testing, and regulatory compliance checks. The certification process typically takes 2-4 weeks once technical integration is complete.
What support is available during and after integration?
We provide dedicated technical account managers, integration support, comprehensive API documentation, sandbox environments, and ongoing platform updates. Post-launch, you'll have access to our merchant success team, developer resources, and regular product training. Premium support packages include dedicated infrastructure consulting and custom integration assistance.
What regions and countries does payware support?
payware is available globally and designed for domestic payment interoperability within each country. The standard works with local payment rails and banking infrastructure, ensuring compliance with regional regulations while maintaining universal interoperability. Contact us to learn about specific market availability and integration timelines.