press kit
payware is the transaction resolution network for instant account-to-account payments.
this page collects the assets media need to cover payware: the most recent press release, a backgrounder on how the network works, downloadable visual assets, interview availability, and standing notes for editors. files are updated as releases are published. for anything not listed, use the contact at the foot of the page.
last updated:
current release
release pending publication
headline pending
the summary of the most recent payware press release will appear here when the release is published. this block is designed to be replaced on every new release.
backgrounder
the press-kit fact sheet for payware. it covers the seven initiation methods and what each makes possible, the business models that follow from them, the no-new-hardware proof point, the headline merchant and endpoint numbers, where the bank sits in the flow, and the compliance posture. every claim is distribution-safe.
backgrounder (pdf) - coming soonLogos, brand colour, and full identity guidelines: see the brand page ->
spokespeople and interviews
interview subjects available for press inquiries.
Vladimir Goranov
founder and CEO
Vladimir Goranov has spent over two decades building enterprise software in domains where governance, regulation, and compliance are non-negotiable. At Fadata, a consistent leader in Gartner's Magic Quadrant for insurance policy administration systems, he led R&D through the company's post-acquisition transformation by Riverside and Charles Taylor plc. At VMware, he led R&D for PowerCLI, the company's flagship product for vSphere automation, and was a regular speaker at VMworld and VMware TechSummit across the US, EMEA, and APJ.
He founded payware in 2019, applying open architecture, network effects, and partner-led growth to a domain that had been stagnant for decades: how banks and merchants actually move money between each other.
EMBA, Hult International Business School. Based in Sofia.
languages: English, Bulgarian, Spanish
press contact
Vladimir Goranov
founder and CEO, payware
Responses in English, Bulgarian, or Spanish.
Open contact formabout payware
payware is the transaction resolution network for instant account-to-account payments. Payment institutions query payware to resolve transaction details - merchant name, amount, currency, and optimal routing - then execute direct transfers on their own payment rails. A flat 0.50% fee. Seven initiation methods. No middlemen. payware is headquartered in Sofia and operates a network of more than 40,000 merchants in Bulgaria, with expansion underway across the European Economic Area in line with SEPA Instant coverage. payware is registered as payware LLC in the Republic of Bulgaria, UIC 205863621. More at payware.eu.
notes to editors
- payware is not an open banking or PSD2 provider. It operates as an ICT third-party service provider under standard commercial contracts. Banks retain full control of customer accounts, authentication, and funds.
- The soundbite initiation method requires active user opt-in. The payer chooses to listen and pay. The device does not passively listen.
- Expansion is framed against the EEA and SEPA Instant footprint, not country-by-country named markets.
